Conatural began as the brain child of two committed sisters, Myra Qureshi and Rema Taseer, who were very concerned about the lack of government regulation on commercial skin and hair companies. Companies were producing products that were formulated using toxic ingredients which were known to cause harmful effects to the body - from hormone disruption, to cancer, to plain-old skin irritation. Myra and Rema were both also victims of artificial, chemical based hair and skin care products. They realized the importance of healthy ingredients and wanted to create beauty products as safe as they were effective.