Hey, I am MM Rahman Bappi. Leading search engines, like Yahoo, Bing and Google, are constantly changing how search engine rankings work. Thus, there are a number of ways to do search engine optimization including, Paid search marketing (PPC), Google Analytics, Local Search Marketing, Ecommerce SEO, Web Development etc. You must understand which technique would work best for you, to avoid getting penalized by search engines. Understanding Panda and Penguin algorithms is crucial for link-building tasks and a successful social media strategy.