HelloBeautifulFace.com was created with one goal in mind: providing a trusted resource for ALL of your skin care needs. Each professional skincare product line on HelloBeautifulFace.com is carefully researched and evaluated for effectiveness by Linda Hong, Clinical Cosmetologist creator of HelloBeautifulFace.com. Linda's 25+ years of experience in the beauty industry in hair, skin and makeup means that you reap the benefits of her extensive expertise with every single purchase you make.