Launched in 2014, Upsidedowncloset.com operates a Gay and Lesbian subscription-based online dating site and dating agency looking to connect, both online and on the go. To help personalize the process of searching and being searched by the online dating community, members are encouraged to list their interests, share their preferences in a partner, and upload photos. As members begin to interact via chats and emails, all communication remains anonymous until both parties are ready to meet for a date.