From Singapore best kept fashion secret to one of the fast growing international etailers. Combining cutting-edge design with an affordable price tag, we’ve been pushing boundaries for the past 2 years to bring you all the latest looks for less. Our philosophy is pretty simple: we don’t take fashion or life too seriously. Whether you like to keep one step ahead of the trends, or if subtle style is more your thing, we’re sure we’ve got something you’ll love. And with up to 100 pieces hitting site every day and a new collection each week, we never stop - it’s 24/7 fashion at its best.