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How do you sell your tech service or product? Are you looking for a lead generation strategy for your business? How to increase your tech sales leads?

In today’s day and age, the digital market is oversaturated with tech companies, which can make it difficult for newer companies to find customers and for established companies to keep customers.

7 Tech Lead Generation Strategies

1. Landing Page
The most important step you can take to optimize your lead generation is to motivate prospects to take action. This means making your landing page easy to navigate and highly interactive. This is the first impression they get of your company, so you need to make sure that all the information they need is right there.

2. Free Trials
This provides several benefits. For one, it is an easy way to show exactly how your product works in their business. Metrics and data can only tell a customer so much, and they may struggle to visualize how a product will benefit them without firsthand knowledge.

3. Maximize Online Engagement: Webinars, Videos, and Surveys
Not everyone is a fan of reading. In lead generation, prospective buyers have to do a lot of reading to find the right business. Therefore, you can set yourself apart from the rest by breaking up the monotony. Provide audio experiences, or interactive ones. Webinars are one great way to educate potential leads about your product in an interactive environment. There is a human touch to webinars that cannot be captured through text on a screen.

4. Spread the Word
Despite being in the tech industry, technology is not your only means for drumming up business. Word of mouth can be a powerful tool, and by introducing referrals, you can generate more leads for your business. Your customers that are having great success with your product or service will recommend it to their friends and colleagues, and if those colleagues turn into customers, they may do the same.

5. Establish a Reputation
When potential customers are researching services, they will be comparing and contrasting several different options before making a decision. For this reason, it is important to make sure your business has case studies or whitepapers that showcase what makes your product unique. By supplying your prospects with high-value comparisons with clear data, you also provide the path of least resistance when it comes to information.

6. Address Pain Points in Your Marketing
On the topic of personalized marketing, you want to make sure that you understand your prospects, particularly their pain points. Pain points are burdens that you seek to alleviate with your product. Every prospect is going to have different issues in their current setup, but by knowing the common pain points in your industry, you can make it apparent on your website and marketing materials that your product helps eliminate these issues.

7. Partnerships & Collaboration
By partnering with other businesses in your field who are not direct competitors, you can support one another’s services and boost each others’ audiences with your own. Partnerships with other businesses can act as free marketing if you are both vouching for each other.

After All’s Said and Done…
At the end of the day, securing leads is critical for building business, and by employing the right lead generation strategies, you can ensure that your sales funnel is full.


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